Content creation is best suited for businesses seeking focused social media support.

Digital renovation services are designed for architects, builders, designers, and brands who recognize the power of social media and are ready to invest in a complete transformation.

The Punch List Protocol is a three-part content production and social media management service designed for architects, designers, and builders nearing project completion.

Part 1: The Walkthrough

We begin with a quick on-site walkthrough before installation, gathering project details, reviewing floor plans, and capturing preliminary content. This gives us the context to develop thoughtful scripts around your design rationale, material selections, and approach.

Part 2: The Production

We return when the project is styled for final photography to capture professional video of the finished spaces. We also script and film three commentary videos highlighting your expertise, the decisions behind the project, and any vendor collaborations.

Part 3: The Digital Showcase

We turn everything into a curated collection of 21 content pieces, complete with copywriting, editing, approvals, and one month of social media management.

Think of it as a magazine feature dedicated to your project, translated for social media. A comprehensive showcase of the spaces, the details, and the minds behind them.

Ashley has structured each service to accommodate the inevitable spontaneity of the industry.

In addition to scheduled on-site content days, we’ve integrated credits for site visits, project milestones, and other office happenings.

Absolutely. Working with multiple clients, each with their own projects and priorities, requires thoughtful systems. Our proprietary AI-powered commentary database allows us to keep track of the nuances of your products, services, and projects.

We know where the fixture came from, why it was selected, and whether the vendor should be credited or kept confidential.

That's the intention. During onboarding, we ask targeted questions to uncover the nuances of your brand's personality and communication style.

We study your existing brand voice, learn your industry terminology, and develop a five-page brand tone guide that informs every piece of copy we create.

Each month, we refine the guide based on your feedback and revisions, ensuring your content becomes increasingly aligned with your voice.

Our clients’ results begin with Ashley’s strategic approach to content planning. Before production begins, we present the upcoming month’s content concepts for review.

Once approved, we handle scripting, planning, and filming in one efficient two-hour content shoot.

From there, our team handles editing and caption writing before getting your approval to post. From there, we manage publishing across platforms and engagement.

Clients who don't require in-person filming may spend as little as 20 minutes per month reviewing and approving content.

For clients incorporating on-site filming, the monthly commitment can be as little as 2 hours, including collaboration and production.

Our services are designed to accommodate varying levels of involvement, whether you prefer a hands-off experience or a more collaborative partnership.

At The Agenda Management, every piece of content undergoes both internal review and client approval before publication. On average, our clients spend just 30 minutes per month reviewing and approving content.

Schedules and project timelines are always changing in this industry. We proactively account for this in two ways:

• Flexible content credits for more spontaneous site visits and office happenings

• Content capture coaching to help your in-house team confidently capture moments when we're not on-site.

The best marketing strategies are flexible. Our services are designed to accommodate shifting priorities, with flexible content credits and supplemental services available as new needs arise.

We evaluate performance against the objectives established at the start of our partnership. Depending on your priorities, these may include audience growth, engagement, link clicks, or other meaningful KPIs, which we track monthly and adjust quarterly.

Here are some KPIs by social media goal:

• Build Brand Awareness → Reach, impressions, brand mentions

• Grow an Audience → Follower growth, profile visits

• Build a Top of Funnel → Non-follower reach, video views, impressions

• Build a Middle of Funnel → Engagement rate, saves, shares, comments, watch time

• Build a Bottom of Funnel → Link clicks, click-through rate (CTR), cost per click (CPC), leads, bookings, conversion rate

We want to see success across each of these metrics. Depending on where your brand stands when we begin working together, we'll establish quarterly goals that guide your strategy from building awareness to driving meaningful action.